I’m in big trouble. BIG. HUGE.
I’m kind of freaking out because on November 5th, my Target shopping cart is going to overflow even more and I just might have some explaining to do.
Chip and JoJo, I can’t believe what you did! This Fixer Upper couple is launching a new line at Target and I am so stinkin’ excited! I’m also a little nervous because this new home and lifestyle brand, Hearth & Hand, means I will have a LOT of explaining to do to The Better Half.
Target has released some sneak peeks of this modern farmhouse decor, and I’ve rounded up some of my Magnolia-style must-haves that will be filling my cart. Take a look online and start your drooling with me before the big launch date.Spoiler alert: You will want it all.
(Oh, and, Honey, I’m sorry in advance about the big Target bill.)
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Classic black and white in this line with touches of brass!? They got me. I’m crazy about that house silhouette! It’s a log holder!! Bill, we need this, right?
I am mad about plaid and I must have those placemats. And I know just where I’m going to put that white handled bowl.
The couple’s signature chic farmhouse style does it again, only this time, I can get it at a fraction of the cost compared to their Magnolia line. Are you loving this new decor line? Who’s ready for a Fixer Upper field trip to Target on November 5th?
I’ve been a Fixer Upper fan for so long! I wanted an affordable way to add this style to my home. Check out how I made my own Dried Magnolia Wreath for just $15!
*photos from Target.com and Hearth & Hand with Magnolia Look-Book
Kimberly says
Ooh! I haven’t been to Target in so long! This line looks simple and sweet. Really like it!
Olive Jude says
Simple and sweet-exactly!
Corey | The Nostalgia Diaries says
I love that white bowl. I must have it… and all of these things!
sARAH says
My husband already dreads when I head to Target, he is going to really sweat when this line comes out. I want EVERYTHING!!! It is modern, chic and will look so great in my house!
Becca says
You are right, I want all of it!! Target is awesome!
Joy DeKok says
Oh. My. I’m in trouble too! 🙂 The good kind – right? There are at least two things I will have – the others will have to wait and then there will probably be new things. 🙂
Olive Jude says
Yes, it is the good and fun kind of trouble! lol
Yolanda says
I love their sense of style so much. We do’t have Target in Canada though (boo) so I need to find a way to get my hands of this stuff – cross border shopping maybe!
Olive Jude says
Oh, boo! Online ordering to the rescue!
Molly | My sweet lilac says
That doormat is PERFECT with the red door. Our local target has an area in the home decor section hiding behind a black curtain and I’m secretly hoping it’s a whole section of Chip and Jo’s stuff!! ????
Olive Jude says
Oh, wow!!! I’ll have to see if there is any mysterious black curtain at my Target!!
Amanda says
I’m in SO much trouble! Everything is GORGEOUS!
Olive Jude says
I agree!!!
Marie, Mamma's Cooking says
That makes Target even more dangerous for me!
Olive Jude says
Totally!
Leslie says
I love the way all the pieces come together. This is such an inviting entry. You are right: I want it all!
Olive Jude says
We are all in this together!!! lol
Denise says
I love the red door, I have been hinting to my husband about painting my front door but he is still not convinced. it makes a home look welcoming and so easy to decorate for all seasons, thanks for sharing.
Trish says
oh heavens! I guess I’ll just file for bankruptcy right now.. LOL!!!
Olive Jude says
I know! Me too!!! lol
Abbey says
I love all of it! ???? Even their simple household decorations just seem better than the rest! ????
Olive Jude says
I agree! Simple yet stunning!